Expert Edge Consultants Limited provides recruitment and HR solutions, connecting businesses with top-tier talent across multiple sectors.
Job Summary
| Job Title | Integrated Services Media Planning Lead |
|---|---|
| Industry | Marketing & Communications |
| Location | Nairobi |
| Job Type | Full Time |
| Salary | Confidential |
| Experience Level | Mid Level |
| Experience Length | 3 Years |
| Minimum Qualification | Bachelor’s Degree |
Job Responsibilities
They are looking for an Integrated Services Media Planning Lead who will:
- Develop integrated media plans across traditional platforms (TV, Radio, Print, OOH) and digital channels (Meta, Google, TikTok, programmatic, etc.).
- Execute media buys and manage delivery to meet KPIs and stay within budget.
- Use media tools such as Nielsen, TGI, Google Ads, Meta Ads Manager, and GWI to extract audience insights and market data.
- Prepare campaign reports and post-buy analyses with actionable recommendations.
- Collaborate with creative and account teams to align campaigns across all channels.
- Manage vendor relationships and negotiate rates to ensure maximum value.
- Monitor campaign performance in real time and make necessary adjustments.
- Support client presentations and performance reviews using data-driven insights.
Qualifications and Requirements
- Bachelor’s degree in Marketing, Communications, Media, or a related field.
- 3–4 years of experience in a media agency or integrated marketing environment.
- Strong understanding of media planning and buying principles across both traditional and digital platforms.
- Proficiency in tools like Meta Ads Manager, Google Ads, DV360, Nielsen, TGI, GWI, or similar platforms.
- Ability to pull data, analyze results, and create actionable campaign insights.
- Experience working across multiple sectors is an added advantage.
- Detail-oriented, able to manage multiple tasks, and capable of running campaigns end-to-end.
- Excellent reporting, communication, and presentation skills.
- Exposure to programmatic buying and regional or pan-African media experience is a plus.
- Strong knowledge of media habits within the Kenyan and East African markets.
How to Apply and Deadline
Suitable candidates should send their CVs to jobs@expertedge.co.ke with the subject “SENIOR ACCOUNTANT” by 11th September, indicating their current salary.
Application Deadline: 11th September
